What’s on tap
Differentiate or Die
Jack Trout with Steve Rivkin, 2000
Trout and Rivkin’s Y2K classic is more relevant than ever in the AI era. In a market drowning in choice, where everything sounds the same, a product that isn’t different isn’t going to cut it. Want to bring value as a product marketer? Differentiate.
- Dispatch No. 1.1December 6
- Dispatch No. 1.2December 13
- Dispatch No. 1.3December 20
- Dispatch No. 1.4December 27
No book? No problem. Follow along anyway!
Pocketable notes, every Sunday
Five-minute ideas to skim with your morning coffee.
- Read along. One book a month. Read it with us, or simply follow the Sunday dispatches.
- Reply directly. Every dispatch ends with a question. Hit reply and I’ll read them all.
- Post on LinkedIn. Share your own take with #PositionersClub so other members can find it.
- Read each other’s takes. The sharpest replies and posts run in the next Sunday’s dispatch.
- Pick the next book. Recommend a title. You’ll help influence what’s on deck.
Tom Tate is a Senior Director of Product Marketing at a Fortune 500 company, working in SaaS and technology. He’s a husband, dad, and lifelong reader. When he’s not sharpening the craft of product marketing, he’s tinkering with retro tech and playing loud music.
Quick answers may be a prompt away, but wisdom and judgment require experience and intention. We build them brick by brick. Every month, I’ll pick one timeless book that strengthens the foundation, and read it alongside you.
Tom
The Shelf
One book a month, chosen with the club. What should we read next?
- 2000Differentiate or DieNow readingJack Trout & Steve Rivkin
- ?Your pick?Reply to any dispatch
The first dispatch arrives Sunday, December 6.
Best served with a cozy beverage and your strongest opinions.
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